Since our inception in 2010 we have specialised in helping B2B companies generate business through the use of high impact sales and marketing programmes. We recognise that the way B2B customers buy services has changed. They are increasingly adept at utilising the vast array of channels and content to establish a short list of potential suppliers of any product or service purchase. Well targeted and compelling content aligned with strong, well articulated customer recommendation is an essential component in driving lead generation and sales. The customer contact is increasingly the last link in the customer investigation phase not the first.
Customers no longer tolerate poor service and badly targeted, poorly timed, low value content. If content is to be valued by customers it is not enough for businesses to focus on what customers do but also on why.
In B2B understanding why customers behave in a certain way is critical to developing successful marketing and sales programmes and in optimising the customer experience.The results we achieve speak for themselves, typically 20-30% increase in sales in 12 months.
We like to utilise our deep marketing and sales experience to help companies fuel their growth by engaging new prospects and turning them into loyal, long term clients. We relish the challenge of growing new businesses or taking on large, complex marketing programmes for multi-national companies where we work seamlessly with the existing marketing function. We believe good marketing needs to be well targeted, engaging, relevant, cost effective and business generative so that is how we measure our success.