Case Studies Blog

Uncertainty in the current business environment

20th October 2014

If there is one word that best describes the current business environment it is the word uncertainty. I really sympathize with the leaders of companies whether they are big global behemoths or SME’s. Seeking to understand how and where best to invest so as to generate future growth and protect current business is not easy.  In the past there has always been something to fuel optimism and suggest opportunity even if it was not always evident right away. The industrial revolution, mass media, the Internet, the dot com era and the liberalization of China have all been drivers of growth, business optimism and investment. In other words if I invested I could see the prospect of good returns. So what is the next driver of global growth? Clean energy, artificial intelligence, GM crops? I feel very optimistic about the future. I feel we are on the brink of another driver for global growth but unlike the other drivers I can’t see where this one will come from and I hope it isn’t a car crash.